OUR SERVICES
We love working with people and organisations that are trying to grow their business in new and dynamic ways. Our holistic range of communications services can be tailored to work for you whether you are a new company trying to make your mark, or an established one; whether you are a profit or non-profit establishment and whether you are a large corporation or a small or medium sized business. Because of the varied communications background of our consultants, we are in position to guide your organization, whatever your business, on the ideal communications mix and strategy.
Communications Strategy
Services Offered:
- Brand Positioning
- Target Audience Identification
- Message Audit
- Communications Needs Assessments
- Media Analytics
- Web Content Assessment
A well-defined and well-implemented communications strategy that guides both creative and media planning is the key to using communications to meet your business goals and objectives. We provide creative and cost effective ideas and solutions that are based on factual analyses and insights of your business, competition, stakeholders and message. Our strategies are designed to resonate with your target audiences in an engaging, impactful and consistent manner, making good use of time and resources available. All our consultants have experience in high level communications management and are experienced in strategic planning for both traditional and new media; a requirement in the ever changing landscape of communications globally.
Brand Development
Services Offered:
- Logo design and brand message
- Brand guideline manual
- Brand Positioning & definition of target market
- Target market segmentation
- Branded collateral & merchandising material
- Corporate Social Responsibilities management
A brand encompasses the essence of an organization and gives it an identity both internally and externally. Our brand consultants look at both the interior and exterior of a brand to ensure that the brand strategy delivers both a compelling brand positioning and an attractive identity and standards.
The brand consultants at The Communications Hub merge strategy, outstanding creative and communication capabilities to deliver valuable positioned brands that are distinct and enduring and that deliver messages that change perceptions and move audiences. The Communications Hub provides valuable insight into how clients can use tangible branding elements that work well together, to make and leave their mark. We create coherent brands that deliver well-rounded experience across offline and online channels and audience touch points. Our brand development work is complimented by our experienced graphic designers that bring your concepts and messages to life in creative logos, marketing brochures, posters and fliers, newspaper and outdoor adverts.
Public Relations
Core Services Offered:
- Reputation and Brand Management
- Strategic PR and Product Launch Planning
- Media Relations and Stakeholder Engagement
- Digital Public Relations including blogging
- Strategic content development and Messaging
- Crisis management strategies
The Communications Hub functions as a full business partner to our clients, providing ongoing PR consulting and integrated PR services that build brand and reputation alike, and offer real solutions to business challenges. We believe that your brand is the promise that you make to all your stakeholders, and that with strategic public relations; you can connect with them and generate results that matter to your organization. Our PR consultants have robust media relations in Uganda and the greater East African region and are members of PRAU (Public Relations Association of Uganda). Their strategies translate awareness and visibility of your activities into tangible results on your stakeholders’ actions, behaviors and perceptions. Keeping measurable results in mind, our PR activities are full circle and include recommendation, implementation and coordination.
Media Management
Services Offered:
- Media Scheduling and Buying
- Media Training
- Scheduling and Facilitating Media Interviews
- Executive, company and product press tours
- Media coverage scanning and measurement
- Coordinating launch events for the media
At the Communications Hub, we develop media strategies that maximize the power of traditional and new technology to tell our clients’ stories to the audiences that matter. Our media plans are cost effective and well scheduled to optimize the reach of client messages. We understand East African media – the different media houses, their interests and their deadlines. Media relations is a core competency of our media consultant, who has cultivated professional relationships with numerous journalists, radio and TV presenters, bloggers and influencers that benefit will benefit your business. The Communications Hub not only packages your information optimally for the media, but also makes the uptake of your story easy for the media.
Social And Behaviour Change Communications (SBCC)
Services Offered:
- Strategic Planning
- Broadcast and Video Production
- Websites and Applications
- Social Media & Digital Engagement
- Social & Community Mobilisation
- Traditional and New media advertising
The Communications Hub draws upon the expertise of its consultants to develop comprehensive SBCC strategies for clients looking for the development of evidence-based communication programmes to create awareness, increase knowledge, shift attitudes and cultural norms and produce changes in a variety of behaviours. Our consultants, who have years of hands on training in SBCC analyse the complex interplay between individual, interpersonal, community and societal factors that affect behaviors and integrate best practices from established behavioral sciences to design holistic and effective strategies. Our strategies follow a 6-step approach: Situational Analysis – Audience identification and segmentation – Define behavior change objectives – Define BCC Strategy – Implementation Plan – Monitoring and Evaluation. Our core experience comes from managing health, education and civil society programs in Uganda, East Africa and the UK. The Communications Hub also offers capacity building in SBCC. We develop training guides, community participatory tools & approaches and conduct training workshops.
Website Development
Services Offered:
- Planning structure
- Customized Online Marketing Plans
- E-Mail Marketing
- Digital Presence Analysis and Recommendations
- Performance measurement and reporting
- Performance measurement and reporting
Today’s world is increasingly digital and the digital space has become the go-to place for information and solutions across most audiences. What this means for any business or organization that is trying to sell a message, product or service, is that a strategic digital footprint that connects and helps them to interact with stakeholders, is a must. However, with so many digital platforms available and with so many companies already playing the field, your organization needs an ally to navigate the dynamic digital world and create a presence that will not be ignored.
At The Communications Hub, we know digital. Our consultants are trained and experienced digital marketers that specialize in social media, email content, search engine marketing, web analytics, paid search and conversion optimization. They combine the technical side of SEO and the creative nature of social marketing, guided by the principle components of planning, strategy, development and engagement. Using the numerous digital platforms available, we can help you reach your target markets easily, with the right information and at the right time, through presentations, videos, images and many other digital tools.
The Communications Hub uses digital to tell our clients’ brand story to targeted audiences, to market to the online community and to collect instant and reliable data about customer behavior patterns that inform their businesses objectives and goals. With our consolidated digital strategies, our clients effectively push information to the online community and also pull information from them, all the while linking all platforms to their website as the hub for content and message.